Duties & Responsibilities

• Collaborate with the CMO and media buyers to execute user acquisition campaigns across SEO, PPC and paid social channels

• Support the acquisition team in planning and executing email and SMS marketing campaigns

• Track, analyse and report on key performance metrics including CAC, LTV, ROI, churn and conversion rates using tools such as Google Analytics or similar

• Manage and allocate monthly marketing budgets in line with performance targets

• Oversee content production and landing page optimisation including A/B and multivariate testing

• Ensure all campaigns and creatives comply with relevant advertising regulations across target markets

• Work closely with CRM systems to analyse performance and optimise lifecycle and retention strategies

• Monitor competitor activity, GEO performance and market trends to identify growth opportunities

• Prepare and present regular performance reports to internal stakeholders.

Requirements

• Minimum 3 years of experience in digital marketing, ideally within iGaming or fintech environment

• Hands-on experience managing performance marketing campaigns across multiple channels (paid search, paid social, affiliates or similar)

• Strong analytical skills with experience using performance tracking tools and interpreting campaign data

• Experience with attribution platforms (AppsFlyer, Adjust or similar) is considered an advantage

• Familiarity with CRM systems and lifecycle marketing strategies

• Fluent in English (Spanish or Russian is considered a strong advantage)

• Degree in Marketing, Business or related field, or equivalent practical experience.

Benefits

• Competitive salary and performance-based bonus

• Sports benefit for wellbeing

• Free daily lunch

• Provides 6 days of paid sick leave, as well as 4 personal days per year

• Access to industry events and conferences

• Supportive and collaborative team environment